Growth Strategy, Diagnostics & Applied AI
Slab Advisory connects the dots between your data, your vendors, and your decisions. We find the real constraint on your growth, build the infrastructure to make it visible, and lead the work that makes your marketing investment land.
What we are not
Most businesses have agencies running their paid media, vendors managing their tools, and internal teams executing campaigns. The growth problem is not that these pieces don't exist. It's that no one has the bandwidth to connect them. Your agency reports a 15x ROAS while revenue is down year over year. Your vendor claims record campaign performance while new customer counts decline. The numbers don't match, and right now no one can tell you why.
We fill that gap. We connect data across channels, vendors, and platforms that rarely get looked at together, surface the patterns that change the conversation, and build the measurement infrastructure that makes performance visible and defensible. We translate between data, strategy, and execution so that the money you are already spending works harder.
How we work
A fixed-scope engagement. We get access to your analytics, ad accounts, sales data, and vendor reports. In 3-4 weeks, we deliver a diagnostic brief: what the data actually shows, where the real opportunities and risks are, and a prioritized action plan with named conditions and owners.
Custom decision frameworks, project architectures, and analytical workflows calibrated to how your team thinks and what decisions recur. We start with a diagnostic of your decision-making patterns, not your tech stack, then build, train, and hand off a system that compounds over time. For teams with the technical infrastructure, we also connect your analytics platforms directly to AI.
Continuous strategic support on a retained basis. Weekly scorecards, vendor accountability, paid and organic performance interpretation, and the strategic framing that makes your marketing legible to leadership. We work alongside your team as a dedicated strategic resource without the full-time overhead.
We audit the full ecommerce funnel, from front-end conversion and checkout flow through supply chain, 3PL performance, inventory visibility, and shipping logistics. Where the tech stack is the bottleneck, we architect and implement the solution.
The work
A $30M+ multi-location brand knew growth had stalled but couldn't pinpoint why. A unified diagnostic across booking data, web analytics, search console, and ad platforms revealed four simultaneous channel declines, each with a different root cause and a different fix timeline. No one had the bandwidth to connect them. The diagnosis changed what got prioritized and who owned each fix.
A DTC frozen goods brand was losing orders to out-of-stock pages, but the product was only unavailable at a single warehouse while sitting in stock at others. The existing tech stack couldn't route orders across locations. After vetting and implementing a shipping platform between the website and the 3PL network, the fulfillment gap closed and mispicks dropped dramatically.
A direct mail vendor's platform reported strong ROAS on a $1.4M campaign. An independent audit found that 99% of attributed conversions overlapped with the brand's organic buyers. Further analysis uncovered duplicate household attribution inflating revenue by 30% and bookings attributed before the mail had arrived. The findings led to a redesigned measurement framework with holdout testing.
Built a daily executive briefing system that pulls live data from calendar, email, and task management, triages by consequence rather than chronology, and produces actionable intelligence in under two minutes. Connected analytics platforms to AI via custom integrations, enabling natural-language queries against live campaign and search data.
Where the experience comes from
Most companies have more data than they know what to do with. Dashboards, vendor reports, ad platforms, analytics, CRM. The problem is rarely access. AI can process it, but without the right questions it just gives you wrong answers faster.
Asking the right questions is where we've spent our careers. Fifteen years inside growth-stage and premium consumer companies, from DTC brands managing frozen supply chains and 3PL networks to multi-location service businesses running multiple agencies at once. The common thread is always the same: interrogate the data, verify its accuracy, and connect the context no dashboard could provide.
Based in Austin, Texas.
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The first conversation is diagnostic. Tell us what you are seeing and what doesn't add up. We'll tell you honestly whether we can help.
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